Here we would like to inform you about our bigges project for the #SaveShadowhunters campaign. By the end of August we thought a lot about what to do from our side, from Germany, since we have Constantin Film here in Germany and after all they are the company who holds the rights for our Series. So we were thinking about posters, ads on subways or busses, car trailer ads and more. Our final thoughts about that: ads in Germany are incredibly expensive and there is no way we could have raised the money for that.
Thinking about the length of the hiatus which was until 3B we didn’t know for how long exactly we would have to keep everything going but it would have been about 9 months. We counted the weeks and came up with our weekly calendar which was inspired by an advents calendar were you could get something daily, just that we would send out things weekly. Every week we wanted to remind Constanting Film of the fact, that we are still here and fighting and we still want a new home for our show. Lots and lots of ideas were floating around in our HQ what to send them and we created a spreadsheet with all our plans, when to send it, what to send, the costs for everything. And in the end this is what we sent to Munich since the beginning of September:
With 16 weeks this was our biggest project for the campaign. But since the air date of 3B will be soon (25th February Freeform USA, 26th February Netflix International) we decided to leave it by that. We hope all these small things make the heads of Constantin Film rethinking their choices and make them give us a 4th season of Shadowhunters.
Hier möchten wir euch nun über unser bis jetzt größtes Projekt für die #SaveShadowhunters Kampagne erzählen. Wir haben Ende August überlegt, was von unserer Seite aus kommen sollte, aus Deutschland, da wir ja immerhin den Lizenzrechteinhaber Constantin Film hier haben. Es gab Überlegungen bezüglich Plakatwerbung an Litfaßsäulen, Werbung in der U-Bahn, einem Autoanhänger, usw. .. Unser Fazit aus der Recherche: Werbung in Deutschland ist extrem teuer und für uns leider nicht finanzierbar.
Durch den Gedanken an die Länge des Hiatus zwischen dem Ende der Austrahlung von 3A zur Austrahlung von 3B hatten wir zudem auch nur die Angabe, das es im Frühjahr 2019 soweit sein wird. Wir sind über den Gedanken einer Schwangerschaft “schwere Geburt” gekommen, da wir mit ca. 9 Monaten gerechnet haben, daraufhin kamen wir auf die Wochenanzahl und landeten mit dem Gedanken bei einen Adventskalender. Und genau das haben wir dann umgesetzt, einen Adventskalender im Wochenformat für Constantin Film, wir wollten sie jede Woche daran erinnern, dass sie ein neues Zuhause für unsere Show finden sollen. Es gab ein ellenlanges Brainstorming für Ideen und Produkte/Gegenstände, die wir nach München schicken können. Wir haben ein ganzen Tabellendokument mit allem, inklusive Planung, wann was verschickt wurde. Hier nun eine Übersicht, was Woche für Woche, seit Anfang September, in München angekommen ist:
Das sind also 16 Wochen von unserem bis jetzt größtem Projekt für die Kamapagne. Da es jetzt aber mit großem Tempo auf die Ausstrahlung von Stafel 3B zugeht (25. Februar Freeform USA, 26. Februar Netflix International) haben wir uns dazu entschieden, dass wir es dabei belassen. Wir hoffen all diese Kleinigkeiten animieren die Chefetage bei Constantin Film, dass es eine Ankündigung für Staffel 4 geben wird.
From this year on we will also give you updates here. We planned to give you weekly information, a summary of everything that happened during the week. This will contain cast updates, campaign updates, teasers, spoilers and other things that are related to Shadowhunters. In addition to that, we’d like this blog to be some kind of directory in which you can look for different things, may it be press articles, convention information and more.
Also we planned some more things for you of which one – we don’t want to spoil too much yet – will be a podcast we’re trying to create. But before starting with new things, let’s have a look back at what happened during 2018.
When Freeform announced the cancellation on 5th June it just took one day for the Shadowfam to start their campaingn. Another four days later the fundraising for Trevor Project was started and is now at over $23,000. Even more money was raised also through ShadowMerch, which was a project to sell fanmade merchandise for charity.
Next to charity there were worldwide actions to save the show which also made it into various media worldwide:
Shadowhunters Plane flying over Netflix HQ
Billboard at New York Times Square
Campaign Book: Love makes us stronger (also given to cast and crew)
Billboards in Seoul subways
Pedicabs at San Diego Comic Con (on which Jack Yang took a ride in full Asmodeus costume)
SaveShadowhunters Cupcakes were sent to the cast
Billboard in Toronto (visited by David Castro and Ariana Williams)
Shadowhunters cook book
Fan actions in Buenos Aires
Customized M&M’s were sent to Constantin Film in Munich
Certificates of stars named after the campaign and the Shadowfam given to the cast
Busses in London
International #ShadowhuntersCrafts project
Various rewatch parties
Fan actions in São Paulo
Ads at New York Comic Con (with Katherine McNamara showing up)
Photo project #ShadowhuntersInternational
This is only a part of what the fans have done. Next to these things lots of small presents sent to Netflix, Hulu, Freeform, Constantin Film, Amazon and many more, and over 19 Mio. tweets have been posted with the hashtag #SaveShadowhunters.
But not only did the Famdom start that many actions but the fans also made Shadowhunters and its cast win various awards:
Teen Choice Awards – Shadowhunters as Choice fantasy sci-fi TV show – Matthew Daddario as Choice fantasy sci-fi actor
People’s Choice Awards – The Show 2018 – The Bingeworthy Show – Katherine McNamara as The Female TV Star – Harry Shum Jr. as The Male TV Star All of these awards were won by write-in votes.
Now, as you can see the last year was very busy and full of action. The #SaveShadowhunters campaign was the biggest campaign to save a show with lots of ups and downs. There have been lots of struggles, lots of fightings but also lots of growth. The Famdom grew together so much, loved so much and spread positivity.
This is also a reason for us to keep all of this going. This is why we created this blog. To keep you updated and to share our love for the show, the cast, the crew and the Famdom with you.